On below, I have edited 3 images to see which one I want to use on my final design. I have presented them in different photos, layouts, text style and also shape of the spotlight.
Design 1 :
For design one I have placed the logo in the middle of the page on the left and underneath it, I have placed the collection name. I have used a typography which looks classic but slanted so to make the style looks chic and different. The way the typography looks chic links to the bond girl theme and I think as the words style looks elegant and glamorous, it matches the idea of this night look and the theme of the Bond Girls.The spotlight comes from the right hand side and I like the way I have created shadows at the background as well. The spotlight looks bold and sharp which matches the James Bond 007 lighting. I have made the words in red and matches the color of the lipstick as to stand out and give the audience that it is a lip product advertisement. The model looks away and the reason I like this design is because I think the model's expression shows a chic style and also look sexy like the Bond Girls from the James Bond 007 films.
Design 2:
For desing 2, I have placed M.A.C's logo at the top corner on the left while for the collection name I have placed it in the middle on the left hand side.For this image the model stands in the middle and I have also created a shadow for her too. You can see the spotlight shape on the right hand corner. I have remained the same typography style from Design 1 but I have made the words appear more bolder, bigger and also I have put two words on each roles. I think the model's expression looks good in this photo as she is looking at the camera, making eye contacts with the audience. She looks sexy and chic which shows the characteristics of the Bond Girls. I like the way how the lipstick stands out from the photo and shows the audience clearly that it is a lip product advertisement.
Design 3:
For design 3, I have placed M.A.C's logo on the top right corner while the collection name underneath it. I have took the photo more closer than design 1 and 2 and I think it helps me to make more focus on the model's face and her expressions. The lipstick stands out from the look and I like the way how the spotlight goes with the image. I have remained the same typography from design 1 and 2, but this time, I have made the lines on the words thinner and so it looks more elegant and glamorous. I also didn't made the words slanted as I want this typography to look retro.
Chosen Design: Design 3
The reason I choose design 3 for my final advertisement look 2 image as I like the model's pose from this image. She looks sexy, elegant but also chic like the Bond Girls. She makes eye contacts with the audience which engages the reader and I like the way how the lipstick stands out from the picture. The spotlight is being seen on the right corner and I like the way how I placed M.A.C's logo on the top right corner and the collection name underneath and therefore people will see them straight away as it is above a different color background. I think by doing a more close up shot, it helps me to show the make-up look more and the lips stand out more as well. I like the typography design on this final design as it looks retro, elegant and also glamorous.
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