Brand Evaluation

For my Beauty and the Brand Project, I have chosen M.A.C as the brand for my project development. For my advertisement looks, I have done the shoots based on M.A.C’s Modern Twist Kajal Liner for my day look and Retro Matte Liquid Lipcolor for my night look. For the eyeliner advert, I have referenced the Tribal make-up for my eyeliner design as I want to show how M.A.C considers cultural backgrounds from other countries and historical looks as well. Also in my editorial look 1, I have referenced 60’s looks and create a modern version for the look. This links to how M.A.C sometimes references historical looks and create a modern version for the looks. On the other hand, for the night look advertisement, I have combined the ideas of collaborating with James Bond 007 films because I want to show how M.A.C collaborates with several films and create make-up collections with them. In order to know more about the product, I have gone to M.A.C’s stores and do research on the products by looking at the 5P’s, Price, Promotion, Product, Presentation and Packaging which allows me to understand more about the products information and advertising methods. On my blog, I have researched M.A.C’s previous advertisement images and then analysed them so that I understand M.A.C style of works.

M.A.C’s mantra ‘All Ages, All Races and All Sexes’ have always been found through their collections, designs and works. The reason I said this is because e.g. M.A.C offers a range of color for the foundations, concealers for different skin tones and also through their advertisements, you can see models with different skin tones and also from different countries. This helps to make the consumers from different countries feel welcome to buy their brand as M.A.C meets different consumers’ needs. Therefore, for my model choices, I have considered people with different skin tones and also from different countries. This also shows how M.A.C is an international brand and care about consumers from worldwide.

Through M.A.C’s works, I can see that M.A.C uses many bold and bright colors and this helps to present how their brand offers consumers with a range of colors in their cosmetics section, e.g. eye shadows. Therefore, I have presented this idea on my editorial look 2 by using bold and bright colors and present the work in a creative way. For my advertisement and editorial looks, I have used different post production techniques as I want to link to the way M.A.C presents their works in a creative way and they use editing to make the photos more interesting and attractive. M.A.C Viva Glam Collection is a fund raising program for HIV/AIDS and this shows how the brand considers social initiatives and I think this helps to make connections with the consumers. M.A.C uses social media such as Instagram, official website, Facebook, Youtube, etc to promote their brand and I have shown this idea through my advertisement night look as I have created a short promotional video.

For the catwalk looks which M.A.C participates in the past, I found out that their make-up present in an artistic way and a lot of them used bright vibrant colors. Many of the make-up looks focused on the eye make-up and I have presented this idea through my catwalk look 2. For my catwalk look 1, Tom Pecheux is the make-up artist and he uses M.A.C ‘s products to create the look. I have created my final design based on SS16 trends and this shows how my design link to M.A.C’s works as the brand considers the latest fashion trends as well.

In conclusion, M.A.C shows their creativity through their design works and as a creative brand, it shares many inspiring and innovative ideas which always surprise the audience and think out of the box.