Editorial Look 2: Ideas for the shoot, model choice, mood board

Ideas:
As M.A.C considers historical looks and art cultures, they present their work through this idea as well. For my editorial look 2, I have decided to show how M.A.C uses art cultures from the past and create something new and unique on their works. For the idea of my editorial look 2, I have decided to take inspirations from the famous art culture Pop Art, combine with the ideas of the Spring/Summer 2016 fashion trends and create a new look with these ideas. On below, I have researched the ideas and characteristics of Pop Art which allows me to understand more how I should create my editorial look 2.

Pop Art:
Pop Art is a popular art movements during the mid 1950's to early the 70's. The art movements associates to many famous artists such as Roy Lichtenstein, Andy Warhol, James Rosenquist, etc during early 1960s. Pop Art shares the idea of using common objects, places or people in their work and it links to modernism as the use of its reintroduction of identifiable imagery. The art movements tend to be more innovative and creative rather than being traditional and classic. Pop Art has blurred the boundaries between high art and low culture as the idea of it has no system of culture and you can inspired from different sources on the artworks. The Pop Art artists think that 'everything is inter-connected' (The Art Story Modern Art Insight, no date) and so they have consider this idea in their works as well. 

Roy Lichtenstein's works:

https://img1.etsystatic.com/065/0/8323969/il_fullxfull.778819225_qale.jpg
Roy Lichtenstein-"Seductive Girl" Acrylic Pop Art Painting

https://s-media-cache-ak0.pinimg.com/236x/f4/80/a5/f480a552bc3cff980f28fd961926bdff.jpg
Roy Lichtenstein - 'Smoking Gun' 

http://www.art98.net/oil_paintings/Roy_Lichtenstein/Roy_Lichtenstein-oil_paintings/Roy_Lichtenstein-00052-Girl%20With%20Hair%20Ribbon.jpg
Roy Lichtenstein - 'Girl With Hair Ribbon'

For Litchtenstein's works, he features bold shapes, vibrant colors and also I have found out that the colors that he used based on a few colors such as red, skin tone color, blue and yellow. 

Andy Warhol's works:

http://ibay.li/image.php?id=5322&type=D
Marylin Monroe 

https://upload.wikimedia.org/wikipedia/en/9/95/Warhol-Campbell_Soup-1-screenprint-1968.jpg
Andy Warhol -Campbell's Soup I (1968)

http://www.baeditions.com/andy-warhol-artwork/andy-warhol-cows-4group.jpg
Andy Warhol - 'Cows' (1966-76)

I think the work on above links to M.A.C as the use of different colors and it references the pop art culture very well. From Andy Warhol's works, we can see the use of colors are very simple and normally mainly focus on 3 to 4 colors on one painting. The color looks bold and straight forward and you can see directly what color he uses on his works clearly.

James Rosenquist's works:

http://www.jimrosenquist-artist.com/files/images/Dishes.jpg
James Rosenquist - 'Dishes' (1964), Oil on canvas

http://theredlist.com/media/database/fine_arts/arthistory/painting/pop_art/james_rosenquist_2/016-james-rosenquist-theredlist.jpg
James Rosenquist - 'Wild West World' (1996), Oil on canvas

www.askart.com
James Rosenquist - 'White Bread' (1964) Oil on canvas

On above, I have researched three artworks done by James Rosenqust and for the artworks of the backgrounds, the artist has used bright, bold colors and always featured bright yellow for the shoot. He has included daily based object such as the dishes and the boat and also uses ideas from the films where on the second photo, it features a man's hand who is holding the gun and I think this links to how M.A.C considers films and TV for ideas on their works. Compare the three artists' works, Litchtenstein, Rosenquist and also Warhol , etc three of them shares the ideas that they used a bold, vibrant colors which are more focuses on the objects on the background. I like this effect as they help to make the image look more interesting and attractive. 

Model Choice: Anna Maria Stavrou

I have chosen Anna to be my model as I think she will suit the look with the turban. She got very long hair and I think if I do the high ponytail on her and she wears the blue turban, it will suits her and another reason I asked her to be my model is because she is good at modelling and I think she really suitable for posing and features chic style. Anna come from Greece and it helps me to present M.A.C as an international brand and consider people from different cultures. This also reflect to their mantra 'All Ages, All Races & All Sexes'.

Mood board:

On above, I have created a mood board for my editorial shoot 2. I have included the style that I am going to use for my model (the top, turban headband in blue, orange matte texture nails, yellow bangle bracelet. I have included a photo on top right hand side as I want the look to show power. I have also included a picture of the high ponytail which I want to use and also for the make-up, I want to use dewy skin, with strong contouring under the cheekbones, sleek back high ponytail to emphasise power. I also want to do cat eyes design will two different tones like the picture on left hand side middle image. The background of the mood board shows the pop art culture which I take inspirations from the bold bright colors as M.A.C uses many bold and bright colors on their works and they are famous for offering consumers a variety of colors and tones from their cosmetics.

References:

• http://www.theartstory.org/movement-pop-art.htm