Bibliography

• Cruz, M. (2014). MAC Cosmetics Uses Social Media To Cast New Faces For 2015 MACnificent Me Campaign. [Online]. Available at: http://www.plus-model-mag.com/2014/11/mac-cosmetics-uses-social-media-cast-new-faces-2015-macnificent-campaign/ [Assessed on 09/02/16]
• DUNK, M. (2008). Out of Africa: The incredible tribal fashion show inspired by Mother Nature. [Online]. Available at: http://www.dailymail.co.uk/femail/article-516490/Out-Africa-The-incredible-tribal-fashion-inspired-Mother-Nature.html [Assessed on 21/03/2016]
• Faris, J.(1972). NUBA PERSONAL ART. Norwich: Gerald Dukeworth & Company Limited.
• Fashionedbylove. (2015). Antonio Marras, Colour of Pomegranate & journey into the past. [Online]. Available at: http://www.fashionedbylove.co.uk/2015/09/antonio-marras-colour-of-pomegranates-paradjanov-milan-fashion-week.html [Assessed on 16/02/2016]
• handbook. (2012). Women's 1960s Makeup: An Overview. [Online]. Available at: http://hair-and-makeup-artist.com/womens-1960s-makeup/ [Assessed on 19/04/2016]
• Healy, H. (2014). [Online]. Available at: http://www.marketingmagazine.co.uk/article/1289460/mac-cosmetics-social-media-strategy-triumphs-loreal-benefit-chanel [Assessed on 13/02/2016]
• Heimann, J. (2007). 60's Fashion - Vintage Fashion And Beauty Ads. Italy: Taschen.
• Hovhannisyan, A. (2015). Spring/ Summer 2016 Accessory Trends. [Online]. Available at: http://www.fashionisers.com/trends/spring-summer-2016-accessory-trends/ [Assessed on 06/02/2016]
• Jones, G. (2010). Beauty imagined: a history of the global beauty industry. Oxford: Oxford University Press. 
• Kallor, A. (2015). The 8 Biggest Beauty Trends For Spring 2016. [Online]. Available at: http://www.elle.com/beauty/news/g26945/new-york-fashion-week-spring-2016-beauty/?slide=1 [Assessed on 06/02/2016] 
• Knox, K. (2011). Culture To Catwalk - How World Cultures Influence Fashion. London: Susan James.
• Luxury. (2015). Antonio Marras Spring/Summer 2016 Collection - Milian Fashion Week. [Online] .Available at: http://www.pursesforums.com/antonio-marras-springsummer-2016-collection-milan-fashion-week.html [Assessed on 16/02/2016]
• M.A.C AIDS FUND. [no date]. CAMPAIGN HISTORY.[Online]. Available at: http://www.macaidsfund.org/theglam/campaignhistory [Assessed 07/02/2016]
• M.A.C. (2016). Retro Matte Liquid Lipcolour. [Online]. Available at: http://www.maccosmetics.com/product/13854/37620/Products/Makeup/Lips/Lipstick/Retro-Matte-Liquid-Lipcolour [Assessed on 25/03/2016]
• M.A.C. [2016]. BESTSELLERS.[Online]. Available at: https://www.maccosmetics.co.uk/bestsellers [Assessed 08/02/2016]
• M.A.C. [2016]. OUR HISTORY.[Online]. Available at: http://www.maccosmetics.jobs/mac/our-history.html [Assessed 07/02/2016]
• MAKE-UP ART COSMETICS. (2016). Modern Twist Kajal Liner. [Online]. Available at: http://www.maccosmetics.com/collections-modern-twist-kajal-liner [Assessed on 20/03/16]
• Masetti, A. (2015). MFW - Antonio Marras Spring Summer 2016. [Online]. Available at: http://thefashioncommentator.com/2015/10/mfw-antonio-marras-spring-summer-2016.html [Assessed on 16/02/2016]
• Michault, J. (2015). ANTONIO MARRAS READY TO WEAR SPRING SUMMER 2016 MILAN. [Online]. Available at: https://nowfashion.com/antonio-marras-ready-to-wear-spring-summer-2016-milan-16159 [Assessed on 16/02/2016]
• Najarian, T. (2015). Spring/Summer 2016 Makeup Trends. [Online]. Available at: http://www.fashionisers.com/trends/spring-summer-2016-makeup-trends/ [Assessed on 06/02/2016]
• Ogunnaike, N., Carreon, J. (2015). A Comprehensive guide to spring 2016 Fashion Trends. [Online]. Available at http://www.elle.com/fashion/trend-reports/g26822/spring-2016-fashion-trends/?slide=1 [Assessed on 06/02/2016]
• Sheffield, E. (2015). Missoni. [Online]. Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/ready-to-wear/missoni [Assessed on 18/02/2016] 
• SIlvester, H. (2009). Natural Fashion Tribal Decoration from Africa. London: Thames & Hudson.
• THE ART STORY Modern Art Insight. (no date). POP ART [Online]. Available at: http://www.theartstory.org/movement-pop-art.htm [Assessed on 21/04/2016] 
• The Telegraph (2015). SS16: the backstage beauty report. [Online]. Available at: http://www.telegraph.co.uk/beauty/make-up/spring-summer-2016-make-up-trends/Carolina-Herrera-Mac/ [Assessed on 15/02/2016]
• Trendstyle. (no date). Eugene Souleiman and the hair looks at Antonio Marras SS2016. [Online]. Available at: http://www.trendystyle.com.hk/eugene-souleiman-and-the-hair-looks-at-antonio-marras-ss2016/ [Assessed on 16/02/2016]
• Trendstyle. (no date). Tom Pecheux talks about the makeup look for Antonio Marras SS2016. [Online]. Available at: http://www.trendystyle.com.hk/tom-pecheux-talks
• Tungate, M. (2011). Branded beauty: how marketing changed the way we look. London: Kogan Page.

Brand Evaluation

For my Beauty and the Brand Project, I have chosen M.A.C as the brand for my project development. For my advertisement looks, I have done the shoots based on M.A.C’s Modern Twist Kajal Liner for my day look and Retro Matte Liquid Lipcolor for my night look. For the eyeliner advert, I have referenced the Tribal make-up for my eyeliner design as I want to show how M.A.C considers cultural backgrounds from other countries and historical looks as well. Also in my editorial look 1, I have referenced 60’s looks and create a modern version for the look. This links to how M.A.C sometimes references historical looks and create a modern version for the looks. On the other hand, for the night look advertisement, I have combined the ideas of collaborating with James Bond 007 films because I want to show how M.A.C collaborates with several films and create make-up collections with them. In order to know more about the product, I have gone to M.A.C’s stores and do research on the products by looking at the 5P’s, Price, Promotion, Product, Presentation and Packaging which allows me to understand more about the products information and advertising methods. On my blog, I have researched M.A.C’s previous advertisement images and then analysed them so that I understand M.A.C style of works.

M.A.C’s mantra ‘All Ages, All Races and All Sexes’ have always been found through their collections, designs and works. The reason I said this is because e.g. M.A.C offers a range of color for the foundations, concealers for different skin tones and also through their advertisements, you can see models with different skin tones and also from different countries. This helps to make the consumers from different countries feel welcome to buy their brand as M.A.C meets different consumers’ needs. Therefore, for my model choices, I have considered people with different skin tones and also from different countries. This also shows how M.A.C is an international brand and care about consumers from worldwide.

Through M.A.C’s works, I can see that M.A.C uses many bold and bright colors and this helps to present how their brand offers consumers with a range of colors in their cosmetics section, e.g. eye shadows. Therefore, I have presented this idea on my editorial look 2 by using bold and bright colors and present the work in a creative way. For my advertisement and editorial looks, I have used different post production techniques as I want to link to the way M.A.C presents their works in a creative way and they use editing to make the photos more interesting and attractive. M.A.C Viva Glam Collection is a fund raising program for HIV/AIDS and this shows how the brand considers social initiatives and I think this helps to make connections with the consumers. M.A.C uses social media such as Instagram, official website, Facebook, Youtube, etc to promote their brand and I have shown this idea through my advertisement night look as I have created a short promotional video.

For the catwalk looks which M.A.C participates in the past, I found out that their make-up present in an artistic way and a lot of them used bright vibrant colors. Many of the make-up looks focused on the eye make-up and I have presented this idea through my catwalk look 2. For my catwalk look 1, Tom Pecheux is the make-up artist and he uses M.A.C ‘s products to create the look. I have created my final design based on SS16 trends and this shows how my design link to M.A.C’s works as the brand considers the latest fashion trends as well.

In conclusion, M.A.C shows their creativity through their design works and as a creative brand, it shares many inspiring and innovative ideas which always surprise the audience and think out of the box.

Project Evaluation

Throughout the Beauty and the Brand Project, I have experienced working as a make-up and hair artist, designer, photographer and also editor which allows me to understand more and provides me the idea of positioning in different job role in the fashion industry. The project theme allows me to work in different areas in the fashion industry and there are catwalk, editorial and advertisement. By giving me the knowledge about them, it gives me ideas and allows me to try out which area I want to do for my future career. By researching the Spring/Summer 2016 trends, I have learnt how to research the latest fashion trends and also know more about how the trends impact to the beauty or fashion brands through their catwalks, editorial images and advertisements. I found the most interesting part in this project is that I can do make-up and hair designs and photo shoots based on a brand that I like and explore more about the brand’s design styles. I have learnt several new techniques throughout this project such as setting up different lightings and learn more about different kinds of make-up looks and hairstyles. The technique which I enjoy the most is to learn how to set up different lightings to create certain mood for the images and it is very useful for my project in the future.

I think the most successful part in this project is that my post production skills have improved and I have learnt more skills from Photoshop and Indesign. For my designs, I have researched different make-up and hair stylist to find inspirations such as Chris Schild, Val Garland, Christian Eberhard, etc. Chris Schild’s works influence me by his make-up designs as he did several editorial images related to beauty and also I found his unique eye make-up designs really inspiring as they look simple but dramatic. The second make-up artist which I have looked at is Val Garland. Val Garland has done some make-up works for M.A.C and also I found that some of her style on her work is quite similar to Chris Schild as they both did simple but dramatic eye make-up. Also, some of Val Garland’s has featured specific cultures from the past such as 60s eyeliner, Pop Art, etc which links to how my chosen brand, M.A.C has considered cultures and historical backgrounds from the past. For hair artists, I have researched Christian Eberhard as his designs reference hairstyle from the past such as the Feathered Hairstyle from the 1970s and his other works look elegant and delicate which links to my advertisements, editorial and catwalk looks. I have also done some historical research to reference my designs and this links to how M.A.C sometimes reference historical looks, combine with modern ideas and create a modern version of historical looks.

Throughout the project, I have faced different problems such as model is not available for one of my shoot and experiment in designs. In order to solve out the problems, I have found another model for my shoot and also redesign the look to improve the appearance of the look. If I have the chance to do the project again, I would like to do something more artistic and extreme for one of my editorial shoot as to create a bigger contrast between the two shoots.

Editorial Shoot 2 - Making Gifs

On above, I have created a gif for my editorial shoot 2 and the reason I did this is because I think it makes the photo more interesting and also when I looked at Instagram or Facebook, M.A.C sometimes uses this effect to publish their works. I think this idea of moving images engage more audiences and makes the images look more creative and attractive. I have focused on the eyes as I want to show the key ideas of the look - the cat eyes make-up and the details of the colors and lines on the eyes. 

Editorial Look 2 Final Image

On above is my final image for my editorial look 2. I have created a magazine layout for this editorial shoot. I have included M.A.C's logo and also their website as in my previous research, I found out that some of the editorial images' layout and contents on the magazine includes the brand's logo, their website and their latest editorial images. From the final image of my editorial look 2, I have created a double page spread which looks like a magazine layout. I'm pleased with how the image looks like in here as I have shown the way how M.A.C likes to feature bright vibrant colors on their work, cat eyes makeup , turban headbands, orange colors are 2016 fashion trends and also the post production skills link to M.A.C's style of work as they present their brand as creative, innovative and unique. The way I also reference the art movements Pop Art cultures in the past  links to how M.A.C sometimes create looks which they took inspirations from the historical looks and create something new and innovative with their creativity.

Experimenting with different layouts and compositions - Editorial Look 2

Final Shoot Photo:

On above is my final shoot for my editorial look 2 and I have decided to edit the model on this photo into two or more copies and experiment around with different layouts. 

Design 1 - 

For Design 1, I have copied the model and make another copy of it. I have placed the copy upside down which looks like a upside down reflection. I like this layout as it looks simple but dramatic.

Design 2 -

For design 2, I have made two more copies of the model and placed them next to each other. I think this layout looks nice as you can see the styles, make-up and hair clearly.

Design 3 -

For design 3, I have create many copies of the model and placed them closely together to create the illusion which looks like the model is moving. I think the design looks cool and creative as well.

Final Chosen design: Design 1
The reason I have chosen design 1 as I want to show the make-up, hair and style more clearly but present it in a different and unique way. I like the idea to place the model upside down like a mirror reflection.

On below, I have experimented with three different compositions and layout and decided which one I should use for my final editorial look 2 image.

Composition 1:

I have placed the photo in the middle of the double page spread and I have included M.A.C's logo and their website in the photo. For this layout, I think the gaps on the side is a bit too wide and leaving quite a lot of white spaces on each side. 

Composition 2:

Therefore, for composition 2, I have tried to move the image to one side and leaving white space for one side. I like this layout as it looks different to other layout and is more unique which I think is suitable for M.A.C's brand as it looks creative and different. 

Composition 3:

For Layout 3, I have gathered the image in the middle of the page on the right hand side while M.A.C's logo and their website stay on the left page in the middle. I think this layout look simple and tidy and present clearly to the audience. The disadvantage for this layout is that, there are many white spaces left and I found the layout quite simple and a bit boring. 

Final Design:

I have chosen composition 2 for my editorial look 2 final image as I think the layout looks different from others which makes the content of the page more interesting and I think it helps to attract the reader as well as the image is in a large scale and it features vibrant and bold colors. 

Editorial Look 2 Test Shoot

I have done a test shoot for my editorial look 2 and I have tried to experiment with different lighting and model's poses. On below are the images which I've taken from the test shoot. 

On above, I have tried the background with the orange and yellow gels but I don't like how it appears and so on below, I have changed the setting to a soft box only.

After I have changed to just soft box for the setting, the photo come out much more better and is what I want the background and the lighting to be like for my editorial look 2. I like the way how the background looks bold and vibrant and matches the bold colors from the outfit and the model's make-up.

I have asked my model to do some shots with the hand as well and so you can see the bracelet and also the matte orange nail color.

I like the last photo on above and I want to do some shots like this for my final editorial look 2 image. 

 I have done some close up of the make-up as well with the beauty lens. 
To improve for my final shoot, I should make the skin look less dewy as I think it looks too shiny and dewy on the face. 

Step by step for Editorial Look 2

Make-up -

Face chart

Equipmennts:

• Cleanser, toner, moisturizer
• A cape
• Cotton pads
• Baby buds
• B. illuminating primer
• Bobbi brown repair foundation #Sand
• Illamasqua Loose powder
• Kryolan concealer palette
• Benefit Watt's Up highlighter
• Illamasqua neutral eye shadow palette
• NYX blue gel eyeliner
• Aquacolor palette
• Maybelline mascara
• Mascara wands
• Kryolan lip palette
• Maybelline black pencil liner
• Eyelash Curler
• Make-up brushes
• A spatula

Directions: 

1. Cleanse, tone moisturize the model's face. 
2. Apply the illuminating primer on the model's face to give shine to the skin.
3. Then, apply the foundation and use a buffing brush to blend out the foundation evenly.
4. Apply concealer to the under eyes and cover the blemishes on the face.
5. Contour the face with the brown color on the Kryolan concealer palette. Apply it around the forehead, side of the nose, nuder the cheekbones, jaw lines. Blend the color with a soft brush.
6. Apply loose powder around the eyes, side of the forehead and just a bit on the other areas on the face as we want to keep the dewy skin.
7. Apply the Benefit Watt's Up highlighter on the cheekbones, nose bridge, cupid's bow, chin and a bit on the forehead. 
8. Fill in the brows with brow shadow.
9. First, draw the blue eyeliner flick on both side of the eyes. After that, use the aquacolor palette and mix with some water and draw another line on the eyelids.
10. Curl the model's lashes and apply mascara on the upper and lower lashes. 
11. Use a black eyeliner and draw it on the upper and lower lash line. 
12. Apply the red orange color lipstick from the Kryolan lip palette.

Hair -

Hair chart

Equipments:

• A paddle brush
• A tail comb
• A comb
• Hair spray
• A blue wide turban headband
• A black color hair bobble

Directions:

1. Brush through the hair and make sure no tangles through the hair. 
2. Ask the model to lean back to the chair and then, you can grab all the hair and tie it into a high ponytail. Use a tail comb or a comb to help you sleeking it back.
3. Use a hair bobble to secure the ponytail on the head.
4. Spray some hairspray onto the hair and use a tail comb to tidy the hair. 
5. Put the blue wide turban headband on the head. 

Nails-

Equipments:

• Topshop matte nail polish (orange)

Editorial look 2: Styling, Make-up and Hair Designs

Styling:

Turban headband

As I think the turban features bold colors and headband is one of the accessories trend in 2016 S/S. Therefore I think it is suitable for my theme for my editorial look 2. The turban which I've bought for the shoot is blue in color which is on trend as well. The meanings of turban headbands means glamour and also mystery. During the 1970s, turban headbands is a fashionable accessories and by using the turban headbands on my editorial look 2, it helps me to show how M.A.C references historical looks on their works and create a contemporary design. The blue color links to my previous research for my editorial look 2 as in pop art, the work features bold colors and blue is always being used on pop art paintings.

http://media.topshop.com/wcsstore/TopShop/images/catalog/TS26L48JRED_3col_F_1.jpg

The orangey red color is also often used in pop art paintings and I have chosen the top from above as I like how the color looks bold and sharp which links to my idea for my shoot. I also like how the cuttings of the top as it stands out the body shape. 

https://static.artfire.com/uploads/product/3/163/32163/3032163/3032163/large/bracelet
_lucite_butter_yellow_bangle_bracelet_vintage_costume_jewelry_a9616806.jpg

The yellow bangle bracelet features bold shapes and bright yellow color which links to the pop art paintings. 

https://s-media-cache-ak0.pinimg.com/736x/48/f7/4a/48f74a87d8af0f7f94b524b46e01608b.jpg

I want to use matte orange nails for my design as I like how the color looks bold and matches the blue, yellow and orangey red color on my design. 

Make-up Designs -

Design 1 -
For design 1, I have used the idea from Pop Art and applied it to my design and create a modern version of it. I have used a triangle shape (cat eyes) on the eyes as it links to the SS16 trends and also because the shaped patterns link to how Pop Art features bold shapes.  I have used a red orange color to match the color of the top the model will be wearing for this shoot to create the pop color. I want to make the skin dewy to link to a spring/ summer look.

Design 2 -
For design 2, I have created cat eyes with two colors on the eyes and the blue and orange colors link to SS16 trends as well.  I have used a red orange color to match the color of the top the model will be wearing for this shoot to create the pop color. I want to make the skin dewy to link to a spring/ summer look. 

Design 3 -
For design 3, I have inspired from the patterns on the Pop Art paintings as the use of bold colors and the use of dots on the face. I have made the shape bolder by outlining the shape around the eyes.  I have used a bold red color for the lips to link to how Pop Art uses vibrant colors. I want to make the skin dewy to link to a spring/ summer look. 
Chosen design: Design 2

Chosen final make-up design: Design 2

I have chosen design 2 as I like the eyeliner design on the eyes and also how it links to SS16 trends and also the theme which I have chosen (Pop Art). The bold colors stand out and I like how I've done a creative eyeliner design as M.A.C always features creative and graphic eye liner and make-up as well.
Hair Designs:

Design 1 -
For my design 1, I have decided to do a high ponytail and no parting is needed at the front and the hair will be sleek back. I want the hair to look natural at the back so it will remain wavy. The high ponytail helps me to show power to the look.

Design 2 -
For design 2, I have decided to use a high ponytail as well and this time I want to use the wet look hair gel to sleek the hair and create a little bit wet hair effects. I want a center parting for this look and for the ponytail, I want to braid three 3 strands braids on the ponytail. The look gives a chic style to the look.

Design 3 -
For design 3, I want to use the pigtail hairstyle and the hair will be straighten. I want to use a center parting as it is one of the spring/ summer trends in 2016. 

Chosen Design - Design 1:
I have chosen design 1 as my final design as I like the way how it shows power to the look and I like how it looks clean and simple which is suitable for my pop art theme for the look.

Editorial Look 2: Ideas for the shoot, model choice, mood board

Ideas:
As M.A.C considers historical looks and art cultures, they present their work through this idea as well. For my editorial look 2, I have decided to show how M.A.C uses art cultures from the past and create something new and unique on their works. For the idea of my editorial look 2, I have decided to take inspirations from the famous art culture Pop Art, combine with the ideas of the Spring/Summer 2016 fashion trends and create a new look with these ideas. On below, I have researched the ideas and characteristics of Pop Art which allows me to understand more how I should create my editorial look 2.

Pop Art:
Pop Art is a popular art movements during the mid 1950's to early the 70's. The art movements associates to many famous artists such as Roy Lichtenstein, Andy Warhol, James Rosenquist, etc during early 1960s. Pop Art shares the idea of using common objects, places or people in their work and it links to modernism as the use of its reintroduction of identifiable imagery. The art movements tend to be more innovative and creative rather than being traditional and classic. Pop Art has blurred the boundaries between high art and low culture as the idea of it has no system of culture and you can inspired from different sources on the artworks. The Pop Art artists think that 'everything is inter-connected' (The Art Story Modern Art Insight, no date) and so they have consider this idea in their works as well. 

Roy Lichtenstein's works:

https://img1.etsystatic.com/065/0/8323969/il_fullxfull.778819225_qale.jpg
Roy Lichtenstein-"Seductive Girl" Acrylic Pop Art Painting

https://s-media-cache-ak0.pinimg.com/236x/f4/80/a5/f480a552bc3cff980f28fd961926bdff.jpg
Roy Lichtenstein - 'Smoking Gun' 

http://www.art98.net/oil_paintings/Roy_Lichtenstein/Roy_Lichtenstein-oil_paintings/Roy_Lichtenstein-00052-Girl%20With%20Hair%20Ribbon.jpg
Roy Lichtenstein - 'Girl With Hair Ribbon'

For Litchtenstein's works, he features bold shapes, vibrant colors and also I have found out that the colors that he used based on a few colors such as red, skin tone color, blue and yellow. 

Andy Warhol's works:

http://ibay.li/image.php?id=5322&type=D
Marylin Monroe 

https://upload.wikimedia.org/wikipedia/en/9/95/Warhol-Campbell_Soup-1-screenprint-1968.jpg
Andy Warhol -Campbell's Soup I (1968)

http://www.baeditions.com/andy-warhol-artwork/andy-warhol-cows-4group.jpg
Andy Warhol - 'Cows' (1966-76)

I think the work on above links to M.A.C as the use of different colors and it references the pop art culture very well. From Andy Warhol's works, we can see the use of colors are very simple and normally mainly focus on 3 to 4 colors on one painting. The color looks bold and straight forward and you can see directly what color he uses on his works clearly.

James Rosenquist's works:

http://www.jimrosenquist-artist.com/files/images/Dishes.jpg
James Rosenquist - 'Dishes' (1964), Oil on canvas

http://theredlist.com/media/database/fine_arts/arthistory/painting/pop_art/james_rosenquist_2/016-james-rosenquist-theredlist.jpg
James Rosenquist - 'Wild West World' (1996), Oil on canvas

www.askart.com
James Rosenquist - 'White Bread' (1964) Oil on canvas

On above, I have researched three artworks done by James Rosenqust and for the artworks of the backgrounds, the artist has used bright, bold colors and always featured bright yellow for the shoot. He has included daily based object such as the dishes and the boat and also uses ideas from the films where on the second photo, it features a man's hand who is holding the gun and I think this links to how M.A.C considers films and TV for ideas on their works. Compare the three artists' works, Litchtenstein, Rosenquist and also Warhol , etc three of them shares the ideas that they used a bold, vibrant colors which are more focuses on the objects on the background. I like this effect as they help to make the image look more interesting and attractive. 

Model Choice: Anna Maria Stavrou

I have chosen Anna to be my model as I think she will suit the look with the turban. She got very long hair and I think if I do the high ponytail on her and she wears the blue turban, it will suits her and another reason I asked her to be my model is because she is good at modelling and I think she really suitable for posing and features chic style. Anna come from Greece and it helps me to present M.A.C as an international brand and consider people from different cultures. This also reflect to their mantra 'All Ages, All Races & All Sexes'.

Mood board:

On above, I have created a mood board for my editorial shoot 2. I have included the style that I am going to use for my model (the top, turban headband in blue, orange matte texture nails, yellow bangle bracelet. I have included a photo on top right hand side as I want the look to show power. I have also included a picture of the high ponytail which I want to use and also for the make-up, I want to use dewy skin, with strong contouring under the cheekbones, sleek back high ponytail to emphasise power. I also want to do cat eyes design will two different tones like the picture on left hand side middle image. The background of the mood board shows the pop art culture which I take inspirations from the bold bright colors as M.A.C uses many bold and bright colors on their works and they are famous for offering consumers a variety of colors and tones from their cosmetics.

References:

• http://www.theartstory.org/movement-pop-art.htm