Advertisement Look 1 Editing and Layout

Editing:

I have edited the photo in the motion blur setting and I like it as it links to the way M.A.C uses editing effects to make their work stand out and also creative. The motion blur effect helps me to make more focus on the eye make-up design. The way I used this editing effects I think matches the name of the collection of being modern as it looks cool and stylish.

Experiment with the layouts (Logo and collection name):
Design 1:

For design 1, I have placed M.A.C's logo at the top right corner which a lot of M.A.C advertisement did as well. I have placed the collection name on the right in the middle and so it won't block the way to show the eyeliner design and also the space also looks more fitted to the picture. For the typography, I have created a new design for this advertisement and I have made it look three dimensional so it looks more interesting and stand out from the dark background. 

Design 2:

For my design 2, I have placed the M.A.C's logo on the right hand side in the middle of the page and place the collection name underneath the logo. I have made two layers for the typography and overlap them together and change one layer's opacity down. I have put the layer with lower opacity higher and a bit more on the right and so it creates an illusion of moving text effect. This matches the background as the way I use motion blur and creates the moving effect. In some of M.A.C's advertisement, we can see that they place their collection name underneath their logo.

Design 3:

For my design 3, I have placed M.A.C's logo at the bottom of the page on the right while for the logo, I have created something quite different as I have created two layers, one with lower opacity and one on 100%. I have placed them in different position and I think the advantage of this layout is that it looks different and it stands out from the background as well. 

Chosen Design: Design 2
I have chosen design 2 for my final design as I like how the layout works well with the background and it didn't look like there are many spaces left on the background. I especially like the moving text idea and the way how it matches the motion blur effects background.