Advertisement Look 2 Idea (Night Look) - Product Choice, 5 P's, Analyzing The Product

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For my advertisement look 2, I have chosen M.A.C Retro Matte Liquid Lipcolour as the product that I'm advertising for my shoot. On above is the advertising image done by M.A.C for the collection and it has features retro color tones and the outfits (e.g. the sunglasses and the scarfs) as well. It reminds me of the 50s as the bold shape of sunglasses, the red nails and lips and the scarf on the neck. I like the theme where the model is holding some cards and even though she does this, it doesn't distract the color on the lips and it looks retro style as the use of card games. The lighting is quite dramatic but also soft and there are shadows on the left side of the model's face which I think stands out the right side of her face and the lipstick as well. The pale skin makes the red lips stand out even more. For the typography and the design of the white patterns, it looks like it matches the patterns on the cards and I like the way how it looks like a card as well. The words are in white which makes them stand out from the background and can be seen clearly. The typography of the 'Retro Matte' looks elegant, simple and I think it suits the theme of the shoot. The reason why I choose this collection for my project is because it is the latest collection of M.A.C and also the retro theme catches my eyes, from the color on the advertisement image and to the color range of the matte liquid lipcolour. 

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M.A.C placed the lip product photo separately, like what they usually did. I like the way how it links to the advertisement photo which has got the model on and make connections with each other.

Product:

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The product has got 15 different shades and it ranges pink, orange, red and purple shades.

Price Point:
The retro matte liquid lipcolor costs £21.00 each and the price is a bit higher than other lipsticks which normally cost £15.00 to £19.00 (not in a special collection). The reason why it costs more as it is in a special collection and also the packaging, the color and the texture are unique and different to the normal lipsticks they are selling. The retro matte liquid lipcolor costs £21.00 and by comparing to the other brand such as YSL, a luxury brand, their prices 
are similar as a normal YSL lipstick costs £24.00. 

Packaging:
I found out that the lid of the product looks like other M.A.C lipsticks. The lid looks classic and it looks like a bullet shape which I think the packaging looks simple but also elegant. It has got M.A.C's logo on and in silver color.

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The wand has a tighter top which helps for the application and also because it is in an elliptical shape which fits in the lip shape when application. 

I went to M.A.C store to try out the texture of the product. The texture of the product is smooth, creamy and soft and after around 10 seconds I've applied it to the back of my hand, it dried out which give the matte finish. It looks very pigmented and the colors are bold. I have tried two color on my hand which is the color Quite the standout (orangey color), Oh lady (purple color). On below is the photo taken after I've applied them onto the back of my hand.

Promotion and Presentation:
On below is a description from M.A.C's website about the product.

"A lip colour that provides a splash of colour in a liquid-suede finish that lingers.

For those who prefer timeless glamour to all-out of flash, matte reigns supreme. M.A.C introduces a twist on this classic texture with robustly saturated shades of Retro Matte Liquid Lipcolour. Whichever shade you choose, all promise one thing: a splash of colour in a liquid- suede finish that is impossible to forget."

• Long wearing, eight hours
• Colour wears evenly and smoothly, eight hours
• Provides stay-true colour eight hours
• Non-feathering, non-bleeding 

Reference:

• M.A.C. (2016). Retro Matte Liquid Lipcolour. [Online]. Available at: http://www.maccosmetics.com/product/13854/37620/Products/Makeup/Lips/Lipstick/Retro-Matte-Liquid-Lipcolour [Assessed on 25/03/2016]