M.A.C on Social Media

http://www.stickyeyes.com/wp-content/uploads/2014/04/Social_Engagement_Report_2.jpg
The Color Cosmetics Social Engagement Report created by International Digital Marketing Agency,Stickyeyes in 2014

As you can see on above, the graphs shows the ranking of which color cosmetics company using and working on social media the most in 2014 and M.A.C is the first place and revealed as the runaway leader. The reason why M.A.C has got the first place s because of the seamless integration between its social channels and brand website. Another reasons are that M.A.C uses the social media platforms to interact with the customers, earning shares, marketing and fulfill customers needs.

M.A.C creates their strong brand image through social media and they always keep the audience up to date of what the company is doing, what is the latest products, etc. M.A.C uses social media as a platform to promote their brand which makes nowadays, the company is well-known in worldwide and they have a lot of retail stores around the world.

By attracting and engaging more audiences on social media, M.A.C wants to make their brand image in a more interesting way and so they have done different things on social media to attract more audiences such as on Youtube, they have their own channels and they will make videos for their latest collections, tutorials of their latest catwalk shows looks, etc. On Facebook and Instagram, they will also update images of their latest events, designs and campaign videos, etc.

http://www.maccosmetics.co.uk/product/shaded/149/263/Products/Eyes/Brow/Eye-Brows/index.tmpl
M.A.C website 

http://www.maccosmetics.co.uk/product/shaded/149/263/Products/Eyes/Brow/Eye-Brows/index.tmpl
Customer ratings and reviews on the product

On M.A.C's brand website, you can see the prices of the products, purchase the products online and read customers ratings and reviews which I think is a very good way to build trust and reliability between the customers and the company as the customers will know more information about the products.

M.A.C on Facebook-

Likes: 13,437,275  till 20/02/2016
As Facebook is a place where people can share their thoughts, ideas, a place to relax and chat with friends, M.A.C Facebook page keeps the tones friendly, causual and interesting to engage the audiences. I think M.A.C is very clever that they know if they just promoting their services or products online, it will be boring and people will easily ignore their advertisements and so they choose to develop new innovative ideas and make good use of the social media platform to attract more audiences around the world.  

Sometimes, when people ask questions below the post, M.A.C will try to answer them which helps to build relationships and make communications with the customers to let them know the company cares about them.

On below is an example showing how M.A.C cares about their customers, listen to their customers, solve the problems for them and improve their services.

Youtube-

M.A.C Fashion Week Video- Demonstrating M.A.C S/S 2016 Fashion Week Eye Looks: Dramatic Cat Eye from Libertine with Chantel.
In M.A.C Youtube channel, there are make-up tutorials where the make-up artist from M.A.C will teach you how to create the latest catwalk looks and on above is one of the example.

M.A.C VIVA GLAM - M.A.C Viva Glam -Up Close with Ariana Grande
M.A.C also collaborate with famous celebrities such as in their latest Viva Glam collection, the spokesperson for M.A.C is Ariana Grande and on below is an interview with her talking about herself and the collection. The way how M.A.C collaborates famous celebrities which helps to attract more customers and gain more attraction from people.

M.A.C Collection Videos- M.A.C Flamingo Park
I like the way how M.A.C creates a very different and unique style of advertising their products and for instance, on above is a video which M.A.C creates for their latest collection in 2016, Flamingo Park. I found it very interesting as for me, it tells the story of the collection and it appears a model using their collection products. It looks like a short film which allows the audiences to see the quality of the products and what it looks like after applied to the skin which provide the customers more details and information of the products. M.A.C Flamingo Park's video shows and stands out the theme and style of the collection (using pink hues and girly themes). The decorations and the settings in the video fits in the topic of the collection. There are flamingos at the background and the picnic theme fits in with the spring collection.The hairstyle of the model shows a very cute and fun style and I think M.A.C wants to share the customers the idea of brighten up the day with fun and happy colors by using their products. On below are the products from the Flamingo Park Collection.

http://www.temptalia.com/mac-flamingo-park-collection-for-spring-2016

http://www.temptalia.com/mac-flamingo-park-collection-for-spring-2016

http://www.temptalia.com/mac-flamingo-park-collection-for-spring-2016

Social Media that M.A.C are using...

• Youtube
• Twitter
• Facebook
• Instagram
• Snapchat
• Brand website

References:

• Healy, H. (2014). [Online]. Available at: http://www.marketingmagazine.co.uk/article/1289460/mac-cosmetics-social-media-strategy-triumphs-loreal-benefit-chanel [Assessed on 13/02/2016]