Introduction - Beauty & The Brand Project

Throughout the 'Beauty & The Brand' Project, I will be documenting the developments of my design ideas and also my understanding of how make-up and hair design concepts for fashion and beauty are developed from idea conception through to realization. In this unit, I will produce two editorial looks (Exploring the theme/story behind the catwalk), two catwalk looks (Link to the chosen brand and the Spring/Summer 2016 trends) and two advertising images (Day & Night Looks) for my chosen brand. To develop my ideas further, I will research the 5 P's of my chosen brand and the 5 P's are Product, Promotion, Packaging, Presentation and Price Point for my chosen brand. This project will also allows me to understand the difference between editorial, advertising and catwalk looks. The outcome of the project is to let us understand the practical and theoretical side of how to produce creative and innovative visual designs. We will also take part in the role of being a photographer, fashion designer, stylist, make-up and hair designer and artist. By learning the techniques in photography, it allows us to understand how lighting and post production affects the final outcomes of the pictures. To explore my ideas further, I will start doing primary research, drawings and research from books, etc, to expand my creativity in this project.